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Friday, 4 March 2011

Are you an Icecreamist?

I had the honour of being invited to The Icecreamists launch of the new shop in Covent Garden last week. Have you perhaps missed the the phenomenon which is The Icecreamists? They had a pop-up in Selfridges last year which made quite a splash, and I have been following their progress since then.

They were extremely generous in offering a free ice-cream cocktail and free regular ice-cream per person. Double dessert before dinner? Oh yes!

I had a 'Molotoffee Cocktail' and M had a 'Sex Bomb'. The Molotoffee involved dulche de leche ice-cream smothered in banana liqueur and topped with meringue which was *blow-torched* at the table, and then sprayed with rum from an old fashioned perfume spray bottle.

The Sex Bomb had Fior di Latte ice-cream blended with Ginko and other 'natural stimulants', and topped with a shot of absinthe dispensed from a nearby IV drip.

Don't believe me about he IV drip? Here it is:

The Molotoffee was delicious, but the Sex Bomb was a little too medicinal - and at £15 per serving it was rather lucky that it was for free! We should have chosen the 'Toast Mortem' instead which appeared at a neighbouring table: chocolate and hazelnut ice-cream with Frangelico which was to be spread on an accompanying slice of Panettone. Slight desert envy ensued.

M eyes up the Toast Mortem:

We were then asked about our next ice-cream selection, whereupon we decided to share one 'Choc and Awe' which turned out to be very dark chocolate ice-cream, without the drama this time. Very good, but we were pretty ice-creamed out by that stage so couldn't even finish it between us.

I must say that I was surprised by how small the place was, in light of the fact that the biggest appeal of The Icecreamists creations (apart from the crazy flavours) is the theatre and drama that takes place at your table. We were lucky to get a table at all, seeing as there were only three in the whole place! Ok, so there were also bar stools but if I was paying £15 for an ice-cream (no matter how enhanced) I would also want a comfy seat.

A very interesting experience, and I do wish them all the best if only because they have such a (literally) cool brand. Oh, and I hear that their 'Baby Gaga' has now been banned..

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